Imagine yourself living in New Haven, CT, in the summer of 1961. You see an ad in the local newspaper, asking for volunteers for an experiment on Memory and Learning, to be conducted at Yale University. The ad looks a little too flashy for Yale, you think. But – well, hell, why not? So you send in the coupon. A couple of weeks later, you get a phone call. This young man says he’s calling for the Memory and Learning Project at Yale, and he wants to know whether you can come tomorrow evening at eight. How about nine, you say, since you eat dinner at 7:30. He says okay and gives you directions. The next night, you drive through the fancy arch by the art gallery, right into the heart of the Old Campus, and park your car outside one of those old stone buildings, Linsly-Chittenden Hall. You stroll through the first floor hallway until you see another guy, middle-aged uncle type, bumbling around like he doesn’t know where to go. “You looking for the memory experiment?” you say, and when he says yes you point to what you think is the right number: “This door here, looks like.”
[To be continued....]